Do you remember Mister Rodgers’ Neighborhood? Of course you do. I remember as a kid I had a pink cardigan (I pretended it was red) I would put in the entryway closet and put it on and take it off, over and over. I now find it odd, being a preschool girl and wanting to be like a middle age male adult, but we all do goofy things as kids. However, Mister Rogers’ lessons were learned by millions of children and he was a very good communicator. Kids walked away from an episode with one simple message (wow…wouldn’t you just love to have your audience walk away from you with one clear, repeatable message?).
Do you remember Picture, Picture – the artwork on the wall that would turn into a picture that he would use to talk about a topic? Mister Rogers’ used Picture, Picture as an additional way to talk about something. I think sometimes we need to be reminded the power of a picture and how they can be used to strengthen your message.
Fast Company’s post about The Rise of Visual Social Media does a great job in explaining how pictures should be used in social media. I recently met with a client and we talked about how all employees should be armed with a camera anytime they represent the practice inside or outside the practice. They were involved with so many activities that could have easily been caught with a quick pic.
Here are four ways to capture pictures in healthcare marketing:
1.) Teaching a class? Lecturing at a convention? Picture, Picture.
2.) Sponsoring a walk or race? Shake it like a Polaroid picture and get out there and capture the action.
3.) Go behind the scenes and spend the day with an employee. Grab some pics of what they do.
4.) Have your patients share their photos – the easiest one of all.
Think about all the ways your practice could use one picture to tell a story. How does your practice use photos?
Tags: fast company, healthcare marketing, marketing for medical practices, social media in healthcare, using pictures in marketing
